Toyota 3A report

Any work environment has the potential to yield process issues and bottle necks that will compound and reduce productivity. To address process issues, Toyota has developed the 3A report, a simple and elegant storyboard that depicts the following seven actions in sequential order: process environment, current issues, desired outcomes, analysis, actions, plan, and benchmarks for determining success.

My interpretation of the 3A report is that they are tailored to addressing process issues in a simple sale pitch fashion. The fashion at which that information is conveyed will be unique to the target audience. A 3A report attempting to resolve an engineering or technical issue to an engineer or manager will less simplistic by assuming a particular experience level and thus convey a greater details in the problem description and solutions. An Assembly or laborer would require simplistic details and information to be effective, hopefully the problem that is expected to be resolved by them is equally simplistic.

Regardless of the target audience, a quick presentation is ideal because time is a premium at work and if that attention of the reader is not attained within the first 5 seconds, likely they would discard the message and nothing would be accomplished. 3A reports implement story board illustrations and process frustrations, these key features draw a reader to key points and flow sequentially to that conclusions where the readers responsibilities will stem from. The critical thinking and contemplation is relatively minimal since the writer has already fed the analysis through the story.

Lastly, the desired action and analysis MUST be accurate and correct in addressing the particular problem. Otherwise, fault finding and reduced credibility in 3A report will hinder effectiveness future reports produced.

7 Sources of Innovation

Innovations are sprouted from several sources of inspiration and the process by-which they evolve from a faint thought to an implemented action is quite diverse. Peter Drucker attempts to characterize the sources of innovation: The Unexpected, Incongruities, Process Needs, Industry and market structure, Demographics, Changes in Perception, New knowledge. I find that many innovators throughout history have a unique insight to a respective area of specialization and they are able to identify opportunities and develop them with significant vigor. I will cease the opportunity to broadcast what comes to my mind for each of Drucker's 7 sources of innovation.

Unexppected: Margarine was originally an experimental form of axil grease,
 yuck!
Incongruities: Subways, fast food does not always need to come from a deep frier.
Process needs:
Where there is a store shelf at a Walmart or an Apple store for that matter; best believe there is a factory worker at Foxconn working a 90 hr work week committed to filling it. 
Industry and market structure: The coffee market that was once dominated by Dunkin Donuts and Starbucks: McDonald's with the real-estate decided to created the McCafe to steal market share from the former coffee giants along with adding WiFi in every store. Unlike Starbucks, there is no outlets at McDonlds for costumer to use, I guess parking your computer for awhile will hinder McD's throughput.
Demographics:
Fazollies: the best Italian food chain that ever existed is huge hit in the United States and exists in most major cites and unlimited bread sticks. However, you will not find one in the North East, maybe they don't want to upset the mob?

http://fazolis.com/
Change in perception: Toyota's are awesome reliable cars with great fuel economy. However, kids don't want to drive their mom's beater Camry when they are picking up a girl he met at the skate park. Toyota, creates the Scion, re-branding at it's finest, and sales surge.
New knowledge:
"good artist create great artist steal..."
-Lianado Davinci, - Steve Jobs "Pirates of Silicon Valley"

(humor intended)

Google SWOT,

Strengths

Google has established a brand name for itself and is considered to be the number one search engine on the web. Simple search engine allows any one of any level of computer proficincy to access information, in over 80 languages. A sophisticated page rank- technology elevates relevant web-pages in the search by content and volume. The financial: Google has a multi-billion dollars in cash on hand and a 185 billion dollar market cap (2009). Google benefits from having a highly recognizable brand and and relatively low operating cost for a company of it's size. Google has also expanded its service in many diverse applications: email, shopping, mobile products.

Weaknesses

Google is highly dependent on its search based advertising. Many searched items are queried at an accuracy of 50% and failed to reach full advertising potential, You-tube for example. Google has also failed to make a presence in social networking.

Opportunities

Has many opportunities with the emerging market by assimilating new content into its content. Still has great potential for localized marketing for geographic locations. Better integration with Smart-phone and mobile device markets. 

Threats.

Complex and large information network is hard to adjust and adapt to changing demands and technology. Highly dependent on network of pages and users. Adapting to regulations at  various nations and ensuring inter-interoperability of services is a daunting. User privacy of googles services is threatened at times by hackers and governments.