Saturday, September 8, 2012

Google SWOT,

Strengths

Google has established a brand name for itself and is considered to be the number one search engine on the web. Simple search engine allows any one of any level of computer proficincy to access information, in over 80 languages. A sophisticated page rank- technology elevates relevant web-pages in the search by content and volume. The financial: Google has a multi-billion dollars in cash on hand and a 185 billion dollar market cap (2009). Google benefits from having a highly recognizable brand and and relatively low operating cost for a company of it's size. Google has also expanded its service in many diverse applications: email, shopping, mobile products.

Weaknesses


Google is highly dependent on its search based advertising. Many searched items are queried at an accuracy of 50% and failed to reach full advertising potential, You-tube for example. Google has also failed to make a presence in social networking.

Opportunities

Has many opportunities with the emerging market by assimilating new content into its content. Still has great potential for localized marketing for geographic locations. Better integration with Smart-phone and mobile device markets. 

Threats.

Complex and large information network is hard to adjust and adapt to changing demands and technology. Highly dependent on network of pages and users. Adapting to regulations at  various nations and ensuring inter-interoperability of services is a daunting. User privacy of googles services is threatened at times by hackers and governments.
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3 comments:

  1. UnknownSeptember 8, 2012 at 7:34 PM

    Luke, your comments on Weaknesses from your SWOT analysis highlightes the lack of presence in the social netorking market segment,what do you think is the best approach of Google (using their strenghts/Opportunities) is the best approach? do you feel it is worth the capitial for Google to compete with Facebook or should they focus on specific segments and look to complete over the long haul?

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  2. Dave CoughlinSeptember 9, 2012 at 1:50 PM

    Luke, this is a good SWOT analysis, however, you may be adversely affected grade-wise without the intersections and strategies. Let me know if you want a quick open office template that you can leverage.

    Do you have any ideas how Google could really penetrate social networking?

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  3. JonathanLevinETR500September 20, 2012 at 9:06 PM

    Pretty good high-level SWOT but I agree with Dave this it is difficult to give you full feedback without all of intersecting strategies. Good observation that content from new users in emerging markets would be a great opportunity.

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