Estimating market size depends on four different cuts of market data

 (1)demand,
High demand for energy solutions by venture capitalists investment and subsidies. If people and business are able to overcome high initial costs, demand will be much higher.

(2) addressable market,
Commercial, municipal, and residential use (solar works pretty well in most overcast) around the continental US.


(3) realistic opportunities vs competition,
Opportunities are there but the competition is very substantial and many overarching partnerships and political connections are established. I don't want to be a reincarnation of the Tucker so it is best be clandestine until I have a proven product, cost, and buyers before threatening someones turf.

(4) targeted selection of "winnable" market opportunities
The best is commercial markets, a lot of solar is directed to residential and the potential for returns from a power and heating aspect are higher which will help sweeten the pot for a business to buy our installation service.

Tell an engaging story about your business plan product/service.

Well, by profession I'm a thermal design/applications engineer in NH and my company specializes in producing thermal management solutions that lead to production orders that we have made in factories overseas. Our markup is on a per-part basis and the engineering service is included. So, I'm used to working on new projects every week and if I have all the modeling information, I can have a quick turn around to our clients. While working on the designs for this GoveGreen Project, I get a model from a company in California (I will NOT name) trying to use solar concentrators to heat a fluid and power photovoltaic. My thought was holy cow! all done they beat us. Well truth be told after my work for this company, their design was so radically different that they neglect the very premise of our patent plans, heat reduction to boost efficiency of the panel. I also suspect they rely on tons of subsidies, where as GoveGreen is potentially starting out with family funds (Not my family) to develop a solar utility in southern mass on private property and use that as a launch pad for the heat exchanger technology. Exciting!!

How do you interact with others? What is your leadership style? How does that affect the team around you?

My leadership style is something that has evolved over the years from my experiences. Over the last decade since I graduated high school and left home for my life with the United States Army. This was probably the greatest spectrum of awful to exhilarating experiences and I was exposed to various leadership styles and problems that had to challenged. I found that leaders often marginalized their people and were left out of the equation as it pertains to the problem. Eventually, this causes unnecessary misery and hardship and poor performance and retention of quality, competent personnel. These experiences coupled with my personal background where I developed a fair sense of Independence and self-reliance because of the early death of my father when I as a child.  I found effective leaders were good communicators and would provided direction and clarity to their organization. However, leaders are not ordained that privilege by others, they need to prove it and live it in every aspect, often working longer and harder than their subordinates. This is what I strive for when it really matters, somebody needs to push the group momentum forward if you are to survive because success tastes so sweet. I also recommend the political writings of Jerry Pournelle in his Sci-Fi military novels: really goods analysis of human leadership and politics in bureaucracies.